When it comes to gaining clients for your business, there are so many options. From inbound marketing to cold calls. No matter which option you go with, the one thing you must do right is give them exactly what they want.
- Engaging more with your customers and prospects - As a business owner, you are responsible for the image of your brand, but your clients and customers sustain your business. You have to make sure you make them your priority and make it clear that you value them first. This means communicating with your clients before, during, and after the sale. This doesn’t mean everything has to be about strict business. Make sure that when appropriate you can engage in conversation with your clients in person, on social media, and being in the same dialogues and circles as your clients.
- Optimizing your website and social media accounts to sell - You’d be surprised about the power your website has to sell your services and products. When designing and laying out your website, keep in mind your audience, what they want, and what you want them to do. Guide them through it. For instance, after they go to your ‘about’ page, maybe have a link for them to find out what they may want from your product or service. There are many ways to create calls to action (CTA) on your website. For instance, on the Processology site, you can schedule a Discovery Call with us, download our guide on Process Efficiency, chat with a team member, and many other ways to interact with us. At Processology, we use all of these CTA’s in one way or another in. Find what forms of CTA work best for your visitors and ask what compels your audience to interact with you. Think about what you would need to see if you were your customer.
- Provide value first (Results in Advance) - Value is also defined as worth, or usefulness, or advantage. Think to yourself: what is it that your clients, audience, or customers feel that they need to improve and gain an upper hand? That is what they will find value in. Even if it’s a minute piece of knowledge, service, or direction to another source that may be useful to them. The goal is to invest in your clients before you ask them to invest in you in order to establish reliability and trust with them. You also want to establish your business as an expert in your field. Providing some free information is a great way to pin down credibility.
